Box TV, a joint venture between Channel 4 and Bauer Media, is testing the UK’s appetite for British Asian music with a new show, the ‘Asian Beats Chart’. It will start in mid-January across 4Music and Kiss TV.
The two-hour programme celebrates the very best in British Asian Music.
It will be hosted by new presenting talent, Mawaan Rizwan and Amira Kai.
Simon Sadler, director of music at Box TV said, “At Box TV, we like to push the boundaries to create new and compelling programming formats. With the rise of stars such as Jay Sean, British Asian music is in demand and the ‘Asian Beats Chart’ is a reflection of this.
Expect to see the likes of upcoming artists such as Aaron London (of Sri Lankan descent) hit Kiss TV soon!
The Asian Beats Chart launches January 18th on Kiss TV (Sky 361 Virgin 336) at 6pm.